What to Expect
Experience dozens of sessions built for the operators making real decisions every day. From the future of resident experience, to AI that acts — not just advises — every track is designed for the people reshaping how real estate performs.
This year, all Performance Labs are included in your conference pass, with hands-on training, directly from your database, at no additional cost (a $375 value). Bring your laptop.
Session Formats
Keynote
Explore big ideas and emerging trends through powerful insights from high-performance experts and visionary global thinkers.
Talk
Hear focused insights and experiences on specific topics to educate, inspire, challenge ideas, or spark conversation.
Panel
Gain diverse insights on shared industry challenges through dynamic, collaborative discussions from a panel of experts.
Debate
Deepen your perspective by examining opposing viewpoints through spirited, thought-provoking discussions on critical industry topics.
Workshop
Master practical frameworks through collaborative exercises that turn complex challenges into actionable strategies for your business.
Lightbulb
Energize your thinking with high-impact, 15-minute talks designed to spark fresh ideas and powerful inspiration.
Spotlight
Discover innovative products from AppFolio Stack™ App and Solution Partners, designed to elevate your business performance.
Demo
Witness AppFolio product innovation firsthand and discover powerful new ways to drive performance for your business.
Performance Labs: Hands-on Training, Real Results
Included at no additional cost with your FUTURE registration, Labs are designed to help AppFolio customers build critical skills that can be put directly to work. Through interactive sessions, product training, and new learning experiences, you’ll learn how to put modern property operations into practice.
By participating in Performance Labs, you’ll walk away with:
- Practical ways to improve performance and align teams around measurable outcomes
- Real-world approaches to applying AI to drive real meaningful business value
- Hands-on experience with the platform to build confidence in day-to-day execution
- Clear, actionable next steps to work smarter and improve how work gets done
Topics & Themes
Below are the session topics and themes that we’ll be exploring to shed light on the most pressing challenges, concerns, and opportunities that impact business performance and success.
Trends & Insights
Examine the macro-forces and external shifts currently reshaping the residential real estate landscape. This category focuses on how property management leaders can navigate economic fluctuations, evolving demographic preferences, and the shifting regulatory environment to protect and grow their businesses.
Sub Category:
Macroeconomic Trends | Industry Trends
Relationships & Engagements
At its heart, our industry is a people business built on the strength of relationships. This track explores the human elements of the industry, focusing on how to foster meaningful engagement with employees, residents, investors, and the broader community.
Sub Category:
Resident | Investor
Leadership & Strategy
Make leadership your competitive edge. Build leadership skills that scale your business by learning how to grow teams, strengthen culture, and attract talent through intentional leadership and empowered decision-making.
Sub Category:
Business Growth | Company Culture | Talent + Hiring
Operations & Tactics
Modern property management requires that we evolve workflows to drive efficiency and maximize portfolio performance. This category dives deep into the “how” of running a successful business, from high-level operating models to the nitty-gritty details of daily execution.
Sub Category:
Scalable Systems | Marketing + Leasing | Accounting | Maintenance
Innovation & AI
As innovation accelerates, knowing which tools to act on — and how — is the edge that separates top performers from the competition. This track showcases real case studies and tech-forward strategies that move beyond the surface level to demonstrate real-world outcomes and digital maturity.
Sub Category:
Artificial Intelligence | Business Intelligence + Analytics | Policies & Governance
Personal Growth & Development
Your business only performs as well as you do. This category is focused on helping you build a sustainable and successful career, providing strategies to master new skills, grow within your role, and harness your unique strengths for greater professional and personal fulfillment.
Sub Category:
Professional Development | Company Culture