September 28 - October 1, 2026 | San Diego, CA
Where Real Estate Performance Takes Shape
The industry’s most forward-thinking operators, investors, and innovators come together at FUTURE, the Real Estate Conference by AppFolio, to learn how to turn technology, strategy, and data into measurable performance.
Opening Keynote
Dr. Maya Shankar
Cognitive Scientist, Author, Podcast Creator
Maya Shankar is a cognitive scientist, New York Times bestselling author, and creator of the hit podcast "A Slight Change of Plans." A former Senior Policy Advisor in the Obama White House and Behavioral Science Advisor to the UN, she brings her expertise on personal transformation and change to FUTURE.
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Closing Keynote
Andre Agassi
Grand Slam Champion, Author, Philanthropist
Andre Agassi brings his blueprint for elite performance to FUTURE. The tennis legend and author of Open pivoted from the court to build thriving communities, championing education-focused real estate initiatives to deliver 122 schools for 100,000+ students.
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Why the Industry Comes to FUTURE
See What High Performance Really Looks Like
Surround yourself with the people setting the pace in real estate, and bring back what you see, hear, and discuss to improve outcomes across your business.
Explore the Technology Shaping What’s Next
Experience the latest innovations in agentic AI, workflow automation, the resident experience, and more. With access to Performance Labs (hands-on trainings), discover how you can use industry-leading technology to unlock new levels that put modern property operations into practice
Find Your Community of Forward Thinkers
Meet with hundreds of professionals who are asking bigger questions, sharing real experiences, and building the next generation of real estate businesses together.
Why You Belong Here
FUTURE is built for the operators, executives, and team leaders accountable for outcomes that compound: portfolio growth, resident retention, investor returns, asset value. Not tasks, not dashboards, but the decisions that move the business. Choose the pathway that works best for your role and responsibilities.
Owners and Executives Accountable for Portfolio Performance and Growth
See where the industry is headed and how top performers are making sharper operating decisions focused on growth, scaling, and the portfolio outcomes that matter to investors.
Operations and Technology Leaders Responsible for How the Business Runs
See how leading teams are moving from connected systems to faster, smarter decisions, where AI drives proactive operations and data turns into portfolio outcomes, not just dashboards.
Marketing and Leasing Teams Turning Demand Into Occupancy
Walk away with a sharper view of how top-performing teams are converting interest into leases and leases into renewals: and the operating decisions that drive each step.
Finance and Accounting Teams Responsible for the Numbers That Drive Business Decisions
Move beyond reporting accuracy. Leave equipped to connect financial data to the operating decisions it should be powering for your business and the investors counting on it.
Property and On-Site Teams Delivering the Experience Residents and Owners Count On
Discover practical strategies to move from reactive response to proactive service, so your team spends less time managing requests and more time delivering outcomes that protect retention and asset value.
Sponsors and GPs Wanting to Turn Operational Performance Into Investor Confidence
Learn how top operators are closing the gap between portfolio performance and investor trust, with reporting that anticipates questions, communications that build loyalty, and transparency that compounds into long-term capital growth.
“Being at a place like FUTURE — where people are really pushing the envelope — is very inspiring.”
“At FUTURE, we're learning things we didn't even know were possibilities with AppFolio and all of the partners.”
“It's amazing walking around EXPLORE and connecting with the vendors and AppFolio crew. You get a lot out of being here, and it just expands the way you're looking at property management operations.”
“Being at a place like FUTURE — where people are really pushing the envelope — is very inspiring.”
Your On-Site Experience
Sessions That Move You Forward
Learn from sessions designed to challenge how you think and elevate how you perform. At FUTURE, you'll hear from industry leaders, innovators, and operators who are actively shaping how real estate businesses run, grow, and compete. From evolving the resident experience to applying AI in meaningful ways, each session is built to give you practical perspectives you can take back and put into action right away.
Meet Partners, Discover Solutions, See Performance in Action
Step into EXPLORE, where the future of real estate performance is live and in action. Meet AppFolio Stack™ App and Solution Partners, see how the AppFolio Performance Platform works with live demos, and go deep with product experts on the decisions and outcomes most relevant to your business. With theaters, demo stations, and 1:1 time with the people who built it, EXPLORE is where innovation becomes something you can act on.
Performance Labs: Hands-On Training Now Included
Included at no additional cost with your FUTURE registration, Labs are designed to help train AppFolio customers and build critical skills that can be put directly to work. Through interactive sessions, product training, and new learning experiences, you’ll learn how to put modern property operations into practice.
Mix, Mingle, Make Memories
Connect with peers, industry leaders, and AppFolio experts in curated networking events designed to spark ideas and collaborations. From cocktails and concerts featuring iconic performances by Boyz II Men and The Black Crowes to playful activations and moments to give back to the community, FUTURE brings together the perfect mix of networking, music, and inspiration rolled into one unforgettable experience.
Sessions That Move You Forward
Learn from sessions designed to challenge how you think and elevate how you perform. At FUTURE, you'll hear from industry leaders, innovators, and operators who are actively shaping how real estate businesses run, grow, and compete. From evolving the resident experience to applying AI in meaningful ways, each session is built to give you practical perspectives you can take back and put into action right away.
Meet Partners, Discover Solutions, See Performance in Action
Step into EXPLORE, where the future of real estate performance is live and in action. Meet AppFolio Stack™ App and Solution Partners, see how the AppFolio Performance Platform works with live demos, and go deep with product experts on the decisions and outcomes most relevant to your business. With theaters, demo stations, and 1:1 time with the people who built it, EXPLORE is where innovation becomes something you can act on.
Performance Labs: Hands-On Training Now Included
Included at no additional cost with your FUTURE registration, Labs are designed to help train AppFolio customers and build critical skills that can be put directly to work. Through interactive sessions, product training, and new learning experiences, you’ll learn how to put modern property operations into practice.
Mix, Mingle, Make Memories
Connect with peers, industry leaders, and AppFolio experts in curated networking events designed to spark ideas and collaborations. From cocktails and concerts featuring iconic performances by Boyz II Men and The Black Crowes to playful activations and moments to give back to the community, FUTURE brings together the perfect mix of networking, music, and inspiration rolled into one unforgettable experience.
Learn From Leaders Shaping Real Estate
FUTURE speakers have included leading real estate operators, innovative technologists, and thought leaders who shared their expertise, strategies, and experiences to inspire attendees and help them drive measurable performance.
See some of the 2026 speakers below.
Agenda at a Glance
Monday 09.28
- Afternoon Registration Opens
- Evening Welcome Party at the Manchester Grand Hyatt
Tuesday 09.29
- Opening Keynote
- EXPLORE Opens
- Sessions, Labs (Hands-On Trainings)
- Networking Reception in EXPLORE
Wednesday 09.30
- EXPLORE
- Sessions, Labs (Hands-On Trainings)
- Keynote
- FUTURE Party at the Rady ShellMeet Our Iconic Headliner →
Thursday 10.01
- EXPLORE
- Sessions, Labs (Hands-On Trainings)
- Morning Closing Keynote with Andre Agassi
Agenda is subject to change.
Pricing & Details
Trainings are now included in the full ticket price ($375 value).
Individual Pass
Full Conference Pass
$1,095/ea
Group Pass
Groups of 3+
$1,040/ea
Groups of 10+
$975/ea
Party Pass Only
For Guests 21+
Access to social functions: FUTURE Welcome Party and FUTURE Party. Only available with the purchase of a Full Conference Pass.
Not included: Meals, interactive workshops and product trainings, educational or keynote sessions, networking reception, or EXPLORE access.
$300/ea
Become a Sponsor
Interested in becoming a sponsor of the event? Join in on the excitement and put your brand in front of the industry’s most forward-thinking operators, investors, and technology leaders.
Become a Sponsor