Hello, San Diego

Home to over 70 miles of scenic coastline and near-perfect weather, San Diego is the home of FUTURE 2025. Just a few short miles from the San Diego International Airport, immerse yourself in America’s favorite city as you take in the stunning views of the skyline and experience the unique charm of the city’s rich culture.

Legendary Performers. Killer Company. One Unforgettable Night.

Get ready to rock with a band that’s been electrifying audiences for decades. Known for their raw, roots-driven sound, The Black Crowes deliver rhythm and blues at its very best — gritty, loud, and in your face.

Since reuniting in 2019, they've made a triumphant return to form with over 150 shows spanning 20 countries worldwide, celebrating the 30th anniversary of their iconic debut, Shake Your Money Maker. Recently, they released their 10th studio album, Happiness Bastards, which earned them a GRAMMY nomination for Best Rock Album. The band was also just announced as a 2025 Rock and Roll Hall of Fame nominee.

And now they’re coming to the FUTURE Party! Join us at the Rady Shell for what will be a spectacular performance from one of rock’s most iconic bands.

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The Venue: Marriott Marquis

San Diego Marina
333 W. Harbor Dr, San Diego, CA 92101
Stay tuned for conference pricing!

Located on West Harbor Drive in downtown San Diego, Marriott Marquis San Diego Marina is a waterfront hotel just steps away from the San Diego Convention Center and close to Seaport Village, Little Italy, Rady Shell, Petco Park, and Balboa Park.

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Where to Stay

The host hotel price at the Marriott Marquis San Diego Marina starts at $335 per night, and other nearby hotels start at $239. Once you’ve registered for the conference, you will be able to book your room accommodations through Passkey, our hotel booking tool.

Training & Certifications

Join us on October 13th, the first day of FUTURE, for hands-on training and certifications exclusively designed for AppFolio customers.

Training

Training sessions cover a wide range of topics, allowing participants to select up to three topics per session (AM & PM). Designed for users of all experience levels—new, intermediate, and advanced. The Investment Management track in the afternoon is for IM customers only.

Efficient Leasing:
  • Master Lead Management & Engagement to Fill Units Faster
  • Streamline Applications & Screenings While Reducing Fraud Risk
  • Simplify Leasing & Move-Ins With a Seamless Digital Process
Financial Accuracy:
  • Take the Headache out of Bank Reconciliations With Automation & Accuracy
  • Your Guide to a Smoother 1099 Year-End Close
  • Spot Errors & Balance the Books With Financial Diagnostics
Effective Operations:
  • Build a Thriving Community With Resident Engagement & Retention Strategies
  • Speed Up Unit Turns & Work Orders With Smarter Scheduling
  • Gain Smarter Insights With Advanced Reporting & Analytics
Investment Management Training (Afternoon Session only):
  • Fundraising Success: Strategies to Secure Funding
  • Turning Data into Decisions: Understanding Reports for Actionable Insights
  • Mastering Distributions & Automating Waterfalls With Confidence

Certifications

Certification sessions focus on one dedicated topic per session (AM or PM) and are best suited for users with 2+ months experience looking to deepen their knowledge and troubleshooting skills through a mix of lecture and hands-on learning. Each certification concludes with an exam, which participants must pass to earn an official certification—a professional achievement that can be printed, shared digitally, and added to LinkedIn.

Accounting: Monthly Transactions

From prepayments to owner payouts, master the complex yet common transactions and calculations required throughout the month.

Accounting: End-of-Month

Strengthen your financial accuracy with reconciliations and diagnostics to audit-proof your books. Learn how to prepare for bank changes and demonstrate performance with GPR.

Lead-to-Lease

Enhance and optimize your Lead-to-Lease operations with guest card best practices, self-scheduled showings, lease customizations, and more!

Frequently Asked Questions

How do I convince my boss to send our team to FUTURE 2025 The Real Estate Conference by AppFolio?

Who is FUTURE Conference for?

What’s included with my Full Conference Pass and FCP + Training?

What is the cost of the conference?

What’s included in my guest pass?

Is my hotel stay included with my registration ticket?

Where should I stay? Is there a room block for the conference?

I can no longer attend — can someone else attend in my place?

I can no longer attend — what’s the cancellation policy?

Can I add a person to my group registration to get the discounted rate?

Can I pay for my conference registration via check?

Do you offer transportation from LAX or San Diego Airport to the conference?

Still have questions?

Pricing

Full Conference *
$1095

Single

$1040

Group (3+)

$975

Group (10+)

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Training or Certification **
$375

Each

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Party Pass ***
$300

Single

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Your registration does not include pre-event training or certification sessions. Training and certification sessions are only available to AppFolio customers and can be purchased at an additional cost. Networking opportunities throughout the event include connecting with your peers as well as AppFolio product experts and executives.

*General registration includes access to:

FUTURE Welcome Party: October 13

Educational Sessions: October 14 and 15

FUTURE Party: October 14

Meals: All Meals on October 13 and 14

EXPLORE: October 13-15

All Keynotes

**Pre-Event Training & Certifications

Date: October 13

Eligibility: AppFolio customers only

Cost: $375 (additional ticket required)

Not Included: Educational sessions, social functions, or EXPLORE access

***Party Passes:

Access: Social functions only

Includes:

  • FUTURE Welcome Party (October 13)
  • FUTURE Party at the Rady Shell (October 14)

Cost: $300 per guest

Age: 21+ only

Not Included: Meals, pre-event training, certifications, educational sessions, or EXPLORE